Our Story
Meet the
Founder
Jonan Mendoza
Founder · Gymswoop
#StaySwooped
Jonan Mendoza
I created Gymswoop to challenge the fitness industry and the world to do better. Fitness should not be exclusive, intimidating, or defined by unrealistic standards. It should not make people feel invisible, overlooked, or ‘not enough.’
I am a parent, an advocate, and an athlete. Raising my daughter — who is autistic and has a global learning delay — I watched a world not built for everyone. That personal truth became the brand’s founding mission.
Gymswoop has grown into something bigger than apparel. We come to your door. We support carers and those they care for. We help with the practical things — moving furniture, setting up equipment, creating spaces where movement feels possible. We provide calm, trusted independence support. Because barriers to wellness are rarely just about fitness.
We represent those who feel underestimated, invisible, or marginalised. Because true strength is not found in perfection — it is found in resilience, representation, and community.
I’m so glad you’re here. Now that you’ve arrived — stay swooped.
— Jonan :)
The Why
Why fitness?
Because movement is a fundamental human right. Not a luxury. Not a privilege reserved for those who look a certain way or earn a certain income. Every body is built to move — and every body deserves a space that says so.
Why now?
Because the industry has had long enough to change on its own, and it hasn’t. The margins it ignores are not small — they are the majority. The people fitness forgot are the people who need it most.
Why Gymswoop?
Because ‘swoop in’ means to show up decisively, to claim your space. That is what we are here to do — and what we want every person in this community to feel empowered to do.
What We Stand For
Our Values
Inclusion
Fitness belongs to everyone, regardless of ability, body type, background, or experience. We design for the margins and let everyone else benefit.
Visibility
Being seen matters. We actively represent bodies, abilities, and identities that traditional fitness brands erase.
Resilience
We honour the struggle, not just the result. Starting is hard. Continuing is hard. Gymswoop celebrates every stage of the movement.
Community
This is not a customer base — it is a movement. Connection and belonging are built into everything we create.
Advocacy
We are not neutral. We actively challenge exclusive standards and push the fitness industry toward equity.
Quality
Inclusivity and premium quality are not in conflict. Every product is crafted with intention — made to order, built to last.
Beyond the Kit
What We Offer
Mobile Personal Training
Flexible fitness sessions in your home, garden, or outdoors. Adaptive, beginner-friendly, confidence-first.
Learn more →Carer & Caree Packages
Movement sessions designed for carers and those they care for — together, at their pace.
Learn more →Assisted Moving & Practical Help
Hands-on support to set up safe movement spaces and remove practical barriers to exercise.
Learn more →Independence Support
A familiar, trusted presence — calm, respectful, and reliably there when everyday tasks feel like too much.
Learn more →Our Commitment
Adaptive.
Built In.
Adaptive is not a category for us — it is the founding principle. Every service, every product, every session is designed with adaptive needs in mind first. When you design for the margins, everything gets better for everyone.
From adaptive fit patterns and accessible sizing in our apparel, to mobile sessions that come to you, to calm independence support that works around your life — the details that matter to adaptive individuals shape everything we do.
In the pipeline: Adaptive Trousers — designed for wheelchair users and those with mobility considerations. Functional. Premium. Yours.
You belong here.